A technology partner on your side of the table.
We help small businesses and entrepreneurs decide what to build, choose who should build it, and keep the project honest until it ships. When we advise, we never take on the build, so our advice has no reason to bend.
Where are you starting from?
I have an idea and need to know if it's worth building.
Test the idea with a working prototype, get a specification you own, and find the right team before you commit a serious budget.
Discovery & Prototype For business ownersI run a business and our systems are holding us back.
Find out whether you need custom software, an existing product, or a better process, then get it delivered with a technical person on your side.
See how we helpMost technology advice comes from the people who want to build it.
When you're planning a software project, the advice you get often comes from the companies that want to build it. That makes it difficult to know whether you're getting the right solution or simply being sold a project.
Agencies recommend what they build.
A custom app, a new platform, a complete rebuild. Sometimes that's the right answer. Sometimes a simpler solution, existing technology, or a smaller first step would solve the problem just as well.
Software proposals are hard to compare.
Different development teams recommend different technologies, architectures, timelines, and budgets. Without independent technical expertise, it's difficult to know what's necessary, what's missing, and whether the estimates actually make sense.
Software projects can drift quietly.
Scope expands. Estimates stretch. Technical decisions become expensive to change. By the time the warning signs are obvious, you may have already spent months and a significant part of your budget. Hiring a full-time CTO may not make sense at this stage either.
You need someone on your side.
Entretech provides independent technology consulting and technical leadership to help you make better decisions before and during a software build, from validating an idea and evaluating development partners to keeping delivery, scope, and technology on track.
Three ways we help
Use one, or all three in sequence. Each gives you something you can use, whoever builds your software.
Discovery & Prototype
Test the riskiest part of your idea with a working prototype, then turn what you learn into a technical specification you own.
When you have an ideaVendor selection
Compare development teams like for like, identify gaps in their proposals, and sign a contract you understand.
When you have quotesFractional CTO
Get an experienced technical lead to review the work, control scope, and report to you in plain language while your development team builds.
When a build is underwayEvery vendor now sells AI. We help you decide where it's actually worth it.
Independent AI strategy, training and app reviews, plus chatbots, AI tools and websites built by Entretech Studio. Never advice and build on the same project.
Proven deliverables from real app projects.
Requirements, full documentation and design, each handed over ready for a development team to quote and build.
All case studies
The Entretech difference
We don't sell the build when we advise. We sell judgment, evidence and a plan you can act on.
Independent advice
When we advise, we never take on the build, so the recommendation has no reason to bend.
Proof before promises
A small working prototype tests the riskiest idea before anyone commits a budget.
Plain language
Every recommendation comes with its reasoning, written for a business reader.
Documents you keep
Briefs, specifications and evaluations are yours, whoever you hire.
Advice or build, never both
Entretech Studio builds, but never a project we have advised on.
Your decision
We compare and recommend. You make every call.
Before you spend on software, read this
Why we don't build what we recommend
The question we hear on almost every intro call, and the honest answer about incentives in software advice.
5 min read
What a software development quote should include
Eleven areas to check in any quote before you sign, with what good looks like and the red flags.
10 min readIs your business ready for AI?
Eight questions about one task, and an honest read on what to do next. Two minutes, nothing stored.
Take the readiness checkDeep technology experience where mistakes are expensive
We work with small businesses across industries, bringing experience from environments where technology decisions have real operational, financial, and regulatory consequences.
We have worked on complex systems in highly regulated industries, where requirements need to be understood correctly, risks identified early, and mistakes can be expensive to fix.
Healthcare
Hospital information systems, clinical order entry, and clinical workflow design.
Healthcare Regulated sectorInsurance and financial services
Claims automation and systems work supporting banks and financial services organizations.
Insurance and finance Any sectorSmall businesses across industries
Technology strategy and practical delivery support for owner-led companies, from operations and sales systems to bookings, customer workflows, and internal tools.
How we helpWorking with clients in the US, UK, GCC and Australia.
Calls are scheduled in your time zone, and every engagement runs remotely with working sessions, shared documents and regular reviews.
- United States
- United Kingdom
- GCC
- Australia
Some problems come up so often, we build the fix ourselves.
Alongside our advisory work, Entretech Studio builds focused software for recurring problems we see across small businesses: simple tools designed to solve a specific need without the cost and complexity of a custom software project.
Questions before you book
Do you build software too?
Yes, through Entretech Studio. We build focused websites, chatbots, AI tools, and other software for problems we know well. But we never build a project we have advised on. If we help you select a development partner, we are not one of the options. That keeps our advice independent.
I'm not technical. Will I follow what's happening?
Yes. You don't need a technical background to work with us. We explain technology, trade-offs, costs, and risks in plain language so you can make informed decisions without having to become a technical expert.
We already have a developer. Can you still help?
Absolutely. We can work alongside your existing developer or development team. We can review their approach, clarify requirements, assess estimates, help with technical decisions, and provide independent oversight without taking over the build.
Will you sign an NDA before we talk?
Yes. If you need an NDA before sharing confidential information, we're happy to review and sign one. For an initial conversation, you can also keep sensitive or proprietary details out of the discussion until an NDA is in place.
How is pricing set?
It depends on what you need. Discovery, vendor selection, and Fractional CTO engagements are scoped around the work involved, with a clear scope and fee agreed before we start. The initial intro call is free and without obligation.
Start with a free intro call.
A short conversation about where you are, what you're trying to achieve, and where you're stuck. You leave with an honest read and a sensible next step, whether or not that involves us.
- Step 1
Before the call
We read what you send us, so we can start with your problem rather than making you repeat the basics.
- Step 2
On the call
We ask questions, listen, and explain how we'd approach the situation, including what we would and wouldn't recommend.
- Step 3
After the call
If we're a fit, we'll send a written proposal with a clear scope and fee. If we're not, we'll tell you.
Free and without obligation. 30 minutes.