How we work

Diagnosis first. Always, and for everyone.

The same five steps whether you run twelve trucks or you are one person with an idea and a quote you do not understand. You can stop after any of them and keep everything we have written.

Five steps, and what each one ends with

Nothing here is a black box. Every step produces something you can read, keep and show to someone else.

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  1. 01

    Diagnose

    We sit with the people doing the work and follow a job, or a quote, all the way through. Then we put a number on where the money and the hours go.

    Ends with
    A short written summary of what the current way is costing you
  2. 02

    Translate

    Whatever the vendor or developer told you, we say again in words you can repeat to anyone, with the assumptions written down beside them.

    Ends with
    A plain-English read on what you were told, and what it really means
  3. 03

    Tell you the truth

    Worth it, not worth it, or worth a smaller version. We say which, we show the math, and we are comfortable telling you to do nothing.

    Ends with
    A yes, a no, or a cheaper alternative, with the numbers behind it
  4. 04

    Fix it, if it is worth fixing

    Only the part that pays for itself, built on accounts in your name and handed over in full. If someone else should do the work, we will say so.

    Ends with
    Working software you own outright, plus how to run it
  5. 05

    Stay reachable

    The pitches do not stop once things work. Send us the next one before you sign it. Most of those calls take fifteen minutes and cost you nothing.

    Ends with
    Someone technical you can call, who is not selling you anything

Four promises we will not trade away

We diagnose before we sell

We measure first. If the numbers do not support the work, that is the finding, and we say it out loud.

We explain in plain language

No acronyms and no dashboards you cannot read. If we cannot say it simply, we do not understand it well enough yet.

We only recommend what pays for itself

Every recommendation carries the math: what it costs, what it returns, and how long until it is even.

Whatever we build belongs to you

Your accounts, your data, your code. You can take it anywhere and you never need us to keep it running.

Straight about the fit

A good fit

Call us if

  • A vendor is pushing something and you cannot tell whether it is real.
  • You have a development quote and nothing to compare it against.
  • You know the current way is costing you, but not how much.
  • You want the person advising you to have nothing to gain from the answer.
A poor fit

Do not call us if

  • You have already decided, and you want someone to agree with you.
  • You want the cheapest hands to build exactly what you specified, no questions.
  • Nobody who actually does the work is available to talk to us.
  • You need it started tomorrow and diagnosed later.

Start at step one.

Thirty minutes. No pitch deck, no jargon, no obligation.

Book a second opinion